WordPress sites that marketing can run without breaking

Cost depends on the number of templates and custom blocks, integrations, content migration and whether ecommerce is involved. A custom theme costs more to build than adapting a bought one and usually less to run, because it is faster and has fewer dependencies. We price after a growth audit.

The usual causes are a heavy multipurpose theme or page builder, too many plugins loading scripts on every page, no caching, oversized images and underpowered hosting. WordPress itself is rarely the problem. An audit normally identifies a handful of changes that account for most of the delay.

Yes, when it is maintained. WordPress core is actively patched, and most compromises trace back to outdated plugins, abandoned themes or weak passwords. Prompt updates, two-factor login, limited admin accounts, a firewall and tested backups reduce the risk to a level comparable with other platforms.

There is no fixed number. One poorly written plugin can do more harm than twenty good ones. What matters is whether each plugin is maintained, does one clear job and loads only where needed. As a working rule, if nobody can explain why a plugin is installed, it should be removed.

For a custom build we recommend the native block editor. It is part of WordPress core, produces lighter pages and does not tie the site to a third-party product. Page builders are quicker to start with and suit small budgets, but they add weight and make later redesigns harder.

When the site behaves more like an application than a publication, with accounts, complex logic or real-time data. It is also a poor fit if nobody will maintain it, since an unpatched WordPress site becomes a liability. In those cases Next.js or a hosted platform such as Webflow is usually better.

Often, yes. Caching, image handling, plugin clean-up and better hosting can transform a site whose theme is fundamentally sound. If the theme or page builder is the cause, repairs have a ceiling and we will say so, with an estimate of what a rebuild would change.

Yes. WordPress, its plugins and PHP all release updates, some of them security fixes. Someone has to apply them, test the site and keep backups. That can be your own team, your host or us, but it should be a named responsibility and not something left to chance.

No. That reputation dates from its origins. WordPress now runs corporate sites, publications, membership sites, learning platforms and online stores through WooCommerce. Custom post types and fields let it model almost any kind of content, which is why it remains so widely used.