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SERPMOZ Research

Research, not recycled advice.

What we learn from doing the work, with the method and the reasoning shown. No invented statistics, and no advice we would not follow ourselves.

AI SearchGuide

What AEO, GEO and AI SEO each mean, and where they overlap

Three labels are sold for much the same goal: being quoted and named when buyers ask a machine for help. What each term covers, where they overlap and how to read a proposal that uses them.

SERPMOZ Research6 Oct 20265 min read

Research areas

Eight subjects, and the questions we are working on.

  • 02

    SEO

    Technical, content and authority practice for search as it works now.

    • How do you size a search opportunity by commercial value?
    • What should a technical audit prioritise first?
  • 03

    Digital Growth

    Strategy, planning and operating models for teams accountable for revenue.

    • How should budget be split between capturing and creating demand?
    • What does an AI-assisted marketing team actually look like?
  • 05

    CRO

    Research methods, experiment design and landing page practice.

    • What can low-traffic sites do instead of A/B testing?
    • How do you stop tests being won by low-quality leads?
  • 06

    Analytics

    Measurement design, attribution and reporting that leadership can use.

    • Which attribution questions are worth answering, and which are not?
    • How do you build a revenue view from imperfect data?
  • 07

    Marketing Automation

    CRM, lifecycle messaging and AI agents in the lead-to-revenue process.

    • Which parts of follow-up should never be automated?
    • How do you design handover between AI agents and people?
  • 08

    Industry Insights

    How search and buying behaviour differ by sector, and what that means for planning.

    • Where do buyers in regulated industries look for reassurance?
    • How does local intent change the playbook?

Start with a growth audit

Stop Buying Marketing Activity.Start Building a Growth Engine.

Tell us where you are today, where you want to go and what is holding growth back. We’ll identify the highest-impact opportunities.

Get Your Growth AuditTalk to a Growth Strategist

What happens next

  1. 1

    You tell us where you are

    A short form about the business, its goals and what is holding growth back.

  2. 2

    A strategist reviews it

    Search, AI visibility, paid media, content and conversion, read together.

  3. 3

    You get the priorities

    The highest-impact opportunities, in order, with the reasoning shown.

No obligation, and no guaranteed outcomes promised. Just an honest read of where you stand.