Careers
For people who would rather be right than busy.
How we work
AI does the volume. People make the calls.
Our work follows one method: discover, diagnose, prioritize, execute, measure, optimize. AI is used at every stage to research, draft, analyse and monitor. It does not decide what matters, and it does not approve its own output.
That shapes the job. Less time goes on producing things by hand, and more goes on choosing what to produce, checking that it is right and explaining the reasoning to a client.
AI accelerates
- Research and data processing
- First drafts and variants
- Monitoring and routine reporting
Experts decide
- What is worth doing
- Whether the output is good enough
- What to tell the client, and why
Disciplines
The kinds of work we value.
Search and AI search
Technical SEO, content strategy, local search and visibility in AI-generated answers.
Paid media
Search, social and marketplace advertising managed against return, not spend.
Content and editorial
Writing and editing that shows real knowledge of a subject and a reader.
Analytics and measurement
Tracking, attribution and reporting that people outside marketing can trust.
Conversion and research
User research, experimentation and landing pages that earn the next step.
Automation and CRM
Journeys, lead routing and the systems that connect marketing to sales.
Web engineering
Fast, accessible sites built for search and for enquiry.
Growth strategy
Deciding what matters, in what order, and explaining why to the people paying for it.
This is a description of the disciplines our work draws on. It is not a list of open positions.
Who does well here
Four things we look for.
Depth in a craft
You know one discipline properly, and enough about its neighbours to work with them.
Fluent with AI, sceptical of it
You use it daily, and you check what it gives you before anyone else sees it.
Commercial instinct
You ask what a piece of work is for before you start it.
Clear writing
You can explain a recommendation to a founder and to a developer.
Get in touch
We do not list openings here.
We would rather hear from people who are good at one of these disciplines than advertise a role and wait. If that is you, write to us through the contact form.
Tell us what you do, what you have worked on and how you use AI in your own practice. Links to work are more useful than a long covering note. We read every message, and we will reply if there is a conversation to have.