LinkedIn advertising for accounts worth winning

LinkedIn sets prices by auction, and clicks generally cost more than on Meta or Google because advertisers compete for a limited professional audience. Total cost depends on audience size and how often you want to reach it. Management fees follow scope, which we define after a growth audit.

They are when a won customer is worth a lot and the buyers can be defined by company and role. They rarely pay for low-priced products or broad consumer audiences. The test is cost per qualified opportunity against deal value, not cost per click against other platforms.

Engagement data arrives within the first few weeks. Pipeline takes as long as your sales cycle, which in B2B is often months. Early on, judge whether the right accounts and roles are engaging. Judge revenue only after enough time has passed for deals to progress.

Yes. You can upload a list of company names or domains as a matched audience, and LinkedIn matches it to company pages. You then layer job function or seniority on top. The matched audience has to meet a minimum size before it will serve, so very short lists need broader role criteria.

Usually function with seniority. Titles are precise and inconsistent: the same role carries dozens of names, so title targeting misses many people and shrinks the audience. Function and seniority cover the role more completely. Titles work best as a narrow supplement or for exclusions.

They produce more leads at a lower cost each, because LinkedIn fills in the member's details. They can also produce weaker intent, since submitting takes little effort. Landing pages yield fewer and often more committed leads. We compare both on sales acceptance, then keep whichever produces opportunities.

They are posts from an individual's profile, usually an executive or subject expert, promoted by the company with that person's approval. They appear under the person's name, not the brand's, and tend to be read as opinion more than advertising. They work well early, when the aim is familiarity among target accounts.

A clear picture of target companies and buying roles, something worth a senior person's attention, a CRM that records lead source and opportunity stages, and agreement from sales to follow up. Without the CRM link, LinkedIn can only be judged on cost per lead, which is where it looks worst.

Only with a small audience. A modest budget spread across a large audience reaches each person too rarely to register. Concentrated on a short list of accounts and a few roles, the same money can achieve useful frequency. We size the audience to the budget, or advise against the channel.