SEO for large sites and the organisations behind them

The principles are identical; the constraints are not. On a large site, changes are made to templates and systems, crawling and indexation have to be managed deliberately, and every fix passes through several teams and a release cycle. Much of the work is governance, prioritisation and persuasion, alongside technical depth.

Cost depends on the size of the site, the number of markets and business units, and how much of the work your internal teams will carry. Some organisations need an advisory layer; others need delivery capacity as well. We scope after a growth audit and set out what each part of the proposal covers.

It follows your release cycle more than any search engine. A template fix can show within weeks of going live, but getting it live may take a quarter. Early work therefore targets changes that are both high in impact and realistic to ship, while larger initiatives move through planning.

Often, yes, for specific gaps. In-house teams know the business and hold the relationships, but are usually short of specialist depth, tooling or hours. An outside team adds those, along with an independent view that can help a business case land. It is not worth it if nobody internally can act on the output.

Crawl budget is the amount of crawling a search engine is willing and able to do on your site. Most sites never need to think about it. It matters when a site has very many URLs, changes often, or generates large numbers of low-value pages that draw crawling away from important ones.

We work with the crawling, log analysis, rank tracking and analytics tools you already license where they are fit for purpose, and add our own where there are gaps. Tools find issues; they do not rank them by business value or get them shipped. That part is specialist judgement and programme management.

By presenting it the way other roadmap items are presented: sized impact with stated assumptions, effort agreed with the engineers who would do it, and clear acceptance criteria. We also separate small fixes that fit into existing sprints from initiatives that need their own slot, and report what shipped.

Access to Search Console, analytics and, ideally, server log files; a staging environment; and introductions to the people who own platform, product, content and compliance. A named internal sponsor matters more than any tool, because someone has to be able to put search work on the roadmap.

In commercial terms: organic revenue or pipeline, non-brand visibility by business unit, and the share of recommended work that has shipped. Each figure shows its source and the assumptions behind any estimate. Delivery teams receive a more detailed view covering templates, indexation and regressions per release.